West Bengal District Mission Recruitment District Resource Person 2025-Apply Now

 West Bengal’s District Mission Management Unit (DMMU) in Uttar Dinajpur invites applications for District Resource Persons (DRPs) under the Anandadhara project (WBSRLM). With only 12 days left (deadline: July 17, 2025), this is a pivotal opportunity for development professionals to drive farm livelihoods and SHG marketing initiatives.

Key Opportunities at a Glance

1. Farm Livelihood DRP (1 Post)

• Role: Strengthen agriculture, livestock, and fisheries initiatives for SHGs.
• Essential Qualifications:
• Graduate/Postgraduate in Rural Development, Social Work, or Sociology.
• OR Graduate in Agriculture/Veterinary/Fisheries (preferred) 
• Key Duties:
• Coordinate with agriculture departments, banks, and KVKs.
• Develop market linkages and organize buyer-seller meets.
• Train SHGs on farm-based livelihoods.

2. Marketing DRP (1 Post)

• Role: Boost SHG product branding, e-commerce, and supply chains.
• Essential Qualifications:
• Graduate/Postgraduate in Rural Development or Sociology.
• OR MBA in Marketing (preferred) 
• Key Duties:
• Manage branding, packaging, and MoUs with buyers.
• Oversee e-commerce portals and fair participation.
• Develop value chains for SHG products 

Eligibility & Selection Process

Criteria	Requirements
Age Limit	25–50 years (SC/ST: +5 yrs relaxation; OBC-A/B: +3 yrs)
Experience	3+ years in rural development (govt./NGOs)
Skills	Bengali proficiency, computer literacy (Word/Excel/PPT), SHG ecosystem knowledge
Restrictions	PRI members, ICDS/ASHA workers, and government Employees are ineligible

Selection Steps:

1. Application screening.
2. Written test, computer proficiency test, and interview 

Application Timeline

• 📅 Start Date: July 2, 2025
• 📅 Deadline: July 17, 2025
• Mode: Offline only (submit to District DRDC & DMMU Office, Karnajora, Uttar Dinajpur) 35.

Required Documents:

• Age proof, educational certificates, caste certificate (if applicable), and experience letters.
• Computer course certificate 3.

Why Join Anandadhara?

Anandadhara (West Bengal’s NRLM) has transformed rural economies through:

• 412,000+ SHGs statewide, generating ₹3,625 crores via cash credit loans (2021–22) 
• Livelihood convergence with MGNREGS, Horticulture, and ARD departments 
• DRPs gain direct exposure to state-level policy implementation and grassroots impact.

Apply Now: Download the application format from Uttar Dinajpur District Website. For Anandadhara’s mission details, visit WBPRD.

Seize this role to shape West Bengal’s rural future! 🚜💡

Conclusion

• ✅ Local candidates & women prioritized.
• ❌ Government employees/PRI members cannot apply.
• 🌱 Drive farm innovations or SHG marketing in Uttar Dinajpur.
• ⏰ Apply by July 17, 2025 – late submissions rejected!

Impact Note: DRPs bridge policy and practice, directly enabling 20+ Block Marketing Sanghas and 185+ producer clusters in districts like Purulia .

FAQ Section

Q1: What is the honorarium for DRPs?
A1: As per WBSRLM guidelines, honorarium is paid per day worked (max. 26 days/month).

Q2: Are computer skills mandatory?
A2: Yes. Certificates proving MS Office proficiency must be submitted.

Q3: Can OBC candidates apply if aged 53?
A3: No. The upper age limit is 50 years (53 for SC/ST, 53 for OBC-A/B).

Q4: Is prior SHG experience compulsory?
A4: Yes. Clear knowledge of SHG/federation operations is essential.

Q5: How does Anandadhara support marketing DRPs?
A5: DRPs access state-backed e-commerce platforms, buyer networks, and logistics support for SHG products .