West Bengal’s District Mission Management Unit (DMMU) in Uttar Dinajpur invites applications for District Resource Persons (DRPs) under the Anandadhara project (WBSRLM). With only 12 days left (deadline: July 17, 2025), this is a pivotal opportunity for development professionals to drive farm livelihoods and SHG marketing initiatives.
Key Opportunities at a Glance
1. Farm Livelihood DRP (1 Post)
- Role: Strengthen agriculture, livestock, and fisheries initiatives for
SHGs.
- Essential
Qualifications:
- Graduate/Postgraduate
in Rural Development, Social Work, or Sociology.
- OR Graduate in Agriculture/Veterinary/Fisheries (preferred)
- Key
Duties:
- Coordinate
with agriculture departments, banks, and KVKs.
- Develop
market linkages and organize buyer-seller meets.
- Train SHGs on farm-based livelihoods.
2. Marketing DRP (1 Post)
- Role: Boost SHG product branding, e-commerce, and supply chains.
- Essential
Qualifications:
- Graduate/Postgraduate
in Rural Development or Sociology.
- OR MBA in Marketing (preferred)
- Key
Duties:
- Manage
branding, packaging, and MoUs with buyers.
- Oversee
e-commerce portals and fair participation.
- Develop value chains for SHG products
Eligibility & Selection Process
Criteria |
Requirements |
Age Limit |
25–50 years (SC/ST: +5 yrs relaxation; OBC-A/B: +3 yrs) |
Experience |
3+ years in rural development (govt./NGOs) |
Skills |
Bengali proficiency, computer literacy (Word/Excel/PPT), SHG ecosystem
knowledge |
Restrictions |
PRI members, ICDS/ASHA workers, and government Employees are ineligible |
Selection Steps:
- Application
screening.
- Written test, computer proficiency test, and interview
Application Timeline
- 📅 Start Date: July 2, 2025
- 📅 Deadline: July 17, 2025
- Mode: Offline only (submit to District DRDC & DMMU Office,
Karnajora, Uttar Dinajpur) 35.
Required Documents:
- Age
proof, educational certificates, caste certificate (if applicable), and experience letters.
- Computer
course certificate 3.
Why Join Anandadhara?
Anandadhara (West Bengal’s NRLM) has transformed rural economies
through:
- 412,000+ SHGs statewide, generating ₹3,625 crores via cash credit loans (2021–22)
- Livelihood convergence with MGNREGS, Horticulture, and ARD departments
- DRPs
gain direct exposure to state-level policy implementation and grassroots
impact.
Apply Now: Download the application
format from Uttar Dinajpur
District Website. For Anandadhara’s mission details, visit WBPRD.
Seize this role to shape West Bengal’s rural future! 🚜💡
Conclusion
- ✅ Local candidates & women prioritized.
- ❌ Government employees/PRI members cannot apply.
- 🌱 Drive farm innovations or SHG marketing in Uttar Dinajpur.
- ⏰ Apply by July 17, 2025 – late submissions
rejected!
Impact Note: DRPs bridge policy and practice, directly enabling 20+ Block Marketing Sanghas and 185+ producer clusters in districts like Purulia .
FAQ Section
Q1: What is the honorarium for DRPs?
A1: As per WBSRLM guidelines, honorarium is paid per day worked (max. 26 days/month).
Q2: Are computer skills mandatory?
A2: Yes. Certificates proving MS Office proficiency must be submitted.
Q3: Can OBC candidates apply if aged 53?
A3: No. The upper age limit is 50 years (53 for SC/ST, 53 for OBC-A/B).
Q4: Is prior SHG experience compulsory?
A4: Yes. Clear knowledge of SHG/federation operations is essential.
Q5: How does Anandadhara support marketing DRPs?
A5: DRPs access state-backed e-commerce platforms, buyer networks, and logistics support for SHG products .